Hey there, fellow content creators! Are you ready to dive into the ever-evolving world of video content marketing in 2024? Buckle up because it’s all about embracing the “more” mentality.
We’ve all heard the buzz about short-form videos dominating the digital space, and it’s true! Statistics show that short-form videos are a whopping 52% more likely to be shared than any other type of content.
Pay attenion though, as the landscape for Video Content is shifting.
In 2024, viewers are craving more than just quick clips. Take Gen Z, for example. While they still enjoy bite-sized content, they’re also flocking to platforms like YouTube for deep dives into their favorite shows. Hours-long fan videos dissecting every aspect of their favorite series are all the rage.
But it’s not just YouTube stealing the spotlight. Platforms like Instagram are hopping on the longer video bandwagon with features like Instagram Reels.
And there’s more to come! New features like scanning thumbnails and enhanced search capabilities are making longer videos more enjoyable and accessible than ever before.
Even LinkedIn, the professional networking giant, is getting in on the action. With a video being 20 times more likely to be shared than a text post, it’s no wonder they’re embracing video content. But don’t expect to see viral cat videos on your feed. LinkedIn has shifted its algorithm to prioritize “knowledge and advice” content over personal posts.
So, what does this mean for you? Get ready to harness the power of video content like never before. Whether it’s transforming your top-performing blog posts into engaging videos or experimenting with different lengths to find what resonates with your audience, now’s the time to get creative.
And don’t forget to diversify your platform presence. Cut and cross-post your content across multiple platforms, and keep a close eye on which ones drive the best engagement.
In short, video content isn’t going anywhere but up in 2024. So why not jump on board? Whether you’re sharing industry insights or simply explaining a topic into your smartphone, there’s never been a better time to join the video revolution.