Live workshops with Chris Latam
Practical AI for Sales and Everyday Business Work
Bring a real business task. Learn how to give AI useful instructions, improve its responses, and check the result before putting it to work.
This two-hour, hands-on workshop helps small-business owners and industrial/B2B professionals tackle prospect research, customer follow-ups, technical explanations, and everyday organization.
With Chris Latam · Presented by Fire For Effect Marketing
Live online · Small groups of 4–6 · Guided practice · Reusable prompts
Real-World AI Demonstration
See AI Handle Outreach and Follow-Up Tracking
This demonstration shows how AI can help organize a large contact list, prioritize outreach, work through prospects one at a time, and keep follow-ups organized without losing the human judgment behind the process.
A practical example of the kind of workflow we teach: using AI to reduce repetitive work while keeping the strategy, relationships, and decisions human.
Start with work you already do
For owners and teams who want useful results
You may have tried AI and received something too generic, too wordy, or too uncertain to use. This workshop helps you connect the tool to your actual responsibilities.
Owners and business leaders
Prepare communications, organize ideas, and turn scattered information into clear next steps.
Sales and business development
Organize account research, prepare discovery questions, and draft relevant customer follow-ups.
Technical and industrial teams
Explain capabilities clearly and turn approved notes or documents into useful summaries.
Designed for beginners and occasional AI users. Your business knowledge is an important part of every exercise.
Three practical starting points
Put AI to work on familiar tasks
Prepare for a sales conversation
Use public company information to build a prospect brief. Separate known facts from hypotheses and identify questions worth asking.
Communicate clearly
Draft a customer follow-up or translate technical capabilities into an explanation your buyer can understand. Refine tone, detail, and accuracy.
Organize everyday work
Turn sanitized meeting notes or an email thread into an action list. Identify owners, deadlines, and missing information without inventing details.
Each exercise includes human review. You decide what is accurate, appropriate, and ready to use.
Learn by doing
Leave with work you can use again
We start with a real task, demonstrate a clearer way to ask for help, and guide you through creating and improving your own results.
- Choose the task: Define the audience, desired result, and information you can appropriately share.
- Build better instructions: Use Context, Objective, Role, and Example to shape the response.
- Practice and refine: Complete a sales exercise, then work on a communication or organization task.
- Review and reuse: Check important facts, revise the result, and save the prompt for next time.
Your takeaways
- Two useful work products developed and reviewed during the session.
- Your reusable prompts and a concise prompting guide.
- A checklist for checking facts, tone, and missing information.
- One specific task to repeat after the workshop.
Bring a laptop, a working AI account, and public or sanitized examples. Use your organization’s approved tools and information policies. Account setup should be completed before the session.
Technical experience and everyday application
Learn with Chris Latam
Chris is a chemical engineer, MBA, technical sales professional, and owner of Fire For Effect Marketing. His experience spans semiconductor, vacuum, abatement, industrial, and B2B markets.
He uses AI in business work including prospect research, outreach, technical explanations, content development, and project organization. That experience shapes the examples and coaching throughout the workshop.
- Completed the Coursive AI Mastery Certificate Program, with training across approximately 15 AI tools and platforms.
- Contributed to MemorySpring’s online AI training preparation and participated as an advisor.
- Brings engineering and sales experience to evaluating whether AI-assisted work makes sense for the business.
Chris leads the training personally. FFEM provides the established business behind the service.
Choose a focused starting point
Small-group workshops, team training, and coaching
These are introductory pilot prices for the initial offering. Contact Chris to confirm availability, fit, and the scope of your session.
Small-group workshop
$125 per person
Two hours live online with 4–6 participants. Guided exercises, reusable prompt guide, review checklist, and one brief follow-up email.
Private team workshop
$650 per team
Two hours live online for up to six people. Includes a short intake, one example tailored to your business, workshop takeaways, and one brief follow-up email.
Individual coaching
$225 per session
A 90-minute private session focused on one defined business workflow. Develop a useful result and a prompt you can reuse.
Follow-up coaching: $150 for a separate 60-minute session to review your work and improve your prompts.
Workshop pricing covers the live online session and listed materials. Participants provide their own AI accounts; any software subscription costs are separate. Sessions are arranged after inquiry, subject to availability and group enrollment.
A practical conversation with Chris
What would you like AI to help you accomplish?
Tell Chris where you are spending time, what you have already tried, and what a useful result would look like. We will determine whether a workshop or individual session fits that need.
Use the contact form or send us an email. Mention AI training and include:
- The business task you want to improve.
- Whether you are asking for yourself or a team, and the number of participants.
- Your current AI tools and experience level.
- Your preferred timing.
Training is available as a standalone paid service. We will discuss any additional support separately when it addresses a need you identify.